A very simple idea that turned into a giant viral sensation. I printed 20 copies of these posters and mailed them to people worldwide, asking only in return for a picture of where they hung them. What happened next was truly astounding. Pictures from peoples homes, dorm rooms, and even street corners began to flood in. The project went viral and I printed another 50 to send to new strangers. Eventually I set up a store where they can still be purchased today. The design inspired a new trend in type that you can now see replicated heavily, utilizing floral prints and photography with type.
ROLE: Art direction & design