Out of Left Field.

Coming into NBC I was given the task of creating a brand system that reimagined what the brand could be. A younger, more current look was a top priority but grounded in a deep respect for the impactful journalism the team was creating. There was also a need to provide a very clear style and template type given the time constraints that the producers had given tight news turnarounds.

With that I create a brand system based off a simple shape change within the logo, a nod to the origins to journalism and turning a newspaper page. With everything from gradient selections to team tote bags, I implemented the new brand system for the team.

Role: Creative & Art Direction